77 – Watermelon Ice Medium 10.4mg

On a hot afternoon, watermelon with a chill is about as refreshing as fruit gets, and 77 Watermelon Ice 10.4mg packs that idea into a slim pouch. Juicy melon comes first and a cooling finish follows. Watermelon with ice is a common pairing across pouch brands; here it arrives at 77’s 10.4mg dose, in a 13g can of 20.

Where the ice in 77 Watermelon Ice 10.4mg comes from

The cool sensation is built in, not an afterthought. The published ingredient list for this can includes a cooling blend of WS-3 and WS-23 carried in propylene glycol, which is what gives the lip and gum that icy feel. The base is plant cellulose and water, flavoured and sweetened, which is why the pouch is white.

Melon with ice or melon with heat?

Melon fans have another route in LOOP Strong Red Chili Melon, which trades the chill for a warm chilli kick. Pick the 77 for cooling relief on a warm day, or the LOOP if you want contrast. Closer to home, 77 Apple Mint 10.4mg pairs fruit with a fresh finish at this same strength.

Watermelon Ice is one of the flavours 77 spreads across its range: there is a 5.2mg Light can and a 20mg Ghost Mini version too. The slim on this page is the 10.4mg middle option.

Because the melon is sweet and the finish is cool, it sits halfway between a fruit can and a mint can, which makes it an easy all-rounder for summer.

• Nicotine strength: 10.4mg per pouch
• Concentration: 16mg per gram
• Strength rating: Strong (77’s Medium)
• Format: slim, white
• Pouches per can: 20
• Net weight: 13g

Browse the rest of the 77 range for more ice and fruit pairings.