77 – Apple Mint Medium 10.4mg

A bite of sweet apple followed by a sweep of mint is the idea behind 77 Apple Mint 10.4mg, a slim pouch from the brand’s Medium line. Fruit leads and mint finishes, so it tastes fresher than a straight fruit can without turning into a pure mint. Each can holds 20 pouches.

How the apple and mint share the pouch

The apple side is sweet and fruity, and it does most of the talking at the start. Mint then arrives as a clean, cool lift that tidies up the sweetness. The ingredient list published for this can names a cooling blend containing WS-3 and WS-23, which explains the chill, alongside plant cellulose as the white filler and sucralose as the sweetener.

It works as a morning can, when a full mint feels too sharp but a sweet fruit feels like too much before lunch. The mint finish also makes it a sensible pick after meals, and at 10.4mg it suits regular users who have outgrown lighter 6mg to 8mg pouches.

77 Apple Mint 10.4mg beside Chainpop Apple Cinnamon

Apple fans have a second route in Chainpop Apple Cinnamon 9mg, which swaps mint for warm spice and sits a little lower in nicotine. Pick the 77 if you like a cool finish; pick the Chainpop if you would rather have something closer to baked apple. For mint on its own from the same maker, there is 77 Fresh Mint 10.4mg.

• Nicotine per pouch: 10.4mg
• Nicotine per gram: 16mg
• Strength level: Strong (77 code M, for Medium)
• Format: Slim, white
• Pouches: 20
• Net weight: 13g

Made by Luna Corporate in Poland, it is one of several fruit-and-mint pairings the brand has released, alongside peach and melon versions. See what else is on offer via the 77 brand page.