77 – Liquorice Citrus Medium 10.4mg

Liquorice usually comes on dark and heavy, but 77 Liquorice Citrus 10.4mg cuts it with bright citrus in a slim VB Edition pouch. It is the more grown-up of the two original VB flavours, made in partnership with Formula 1 driver Valtteri Bottas.

Sweet root meets sharp peel

The liquorice gives a deep, rich sweetness, while the citrus brings a zesty lift that stops it feeling heavy. The mix suits fans of Nordic-style liquorice and may also win over people who find straight liquorice too intense. Its partner in the edition, 77 Arctic Berry 10.4mg, goes fruity instead.

77 Liquorice Citrus 10.4mg against other liquorice pouches

Liquorice pouches vary a lot. ZYN Slim Violet Licorice Ice 9mg adds floral violet and a chill at a slightly lower dose, while NYYTTI Liquorice Candy 9.6mg leans into the sweet confectionery side. The 77 sits highest of the three on nicotine and is the only one with citrus.

It suits liquorice fans who want something brighter for daytime and anyone who enjoys the bitter-sweet edge of citrus peel. At 10.4mg it is a firm everyday strength rather than a beginner can. Each can holds 20 slim pouches of about 0.65g, and 77 suggests keeping one in for no more than half an hour.

• Each pouch: 10.4mg
• Per gram: 16mg/g
• Line: VB Edition, at 77’s Medium strength
• Our level: Strong
• Count: 20 slim pouches
• Can contents: 13g net

Liquorice Citrus no longer appears on 77’s own online shop, where the VB listing now centres on Arctic Berry and mint flavours, which makes it one of the less common cans in the brand’s catalogue. Its 13g can matches every other 77 slim. Like the rest of the range, it is made in Poland by Luna Corporate. Browse the 77 range to compare every flavour.