77 – Strawberry Medium 10.4mg

Sweet, juicy and uncomplicated, 77 Strawberry 10.4mg is a single-fruit slim for people who like one clear flavour rather than a blend. It sits in the 77 Medium line, where every pouch carries 10.4mg of nicotine. The brand’s notes keep it to sweet, juicy strawberry, with no second fruit or cream in the mix, and it is made in Poland by Luna Corporate.

Strawberry at two strengths

If 10.4mg starts to feel light, RELX AirPouch Strawberry Lush 14mg offers another strawberry with more nicotine in an ultra-thin AirPouch. That makes a neat ladder: the 77 for everyday use, the RELX when you want more. Both keep the fruit front and centre, so you are only changing the dose and the pouch style.

77 Strawberry 10.4mg or Forest Fruits?

Strawberry is the brighter, simpler choice, close to fresh berries or a strawberry lolly. 77 Forest Fruits 10.4mg spreads its flavour across several berries for a deeper, slightly tarter mix. Both share the same can size and strength, so it comes down to whether you prefer one note or many.

It suits people who find mint too sharp and want a simple, recognisable fruit, and its 10.4mg dose makes it a step up for anyone used to 6mg pouches.

The strawberry stays sweet from start to finish, which makes it a good match for a cold drink on a warm day or a quiet hour on the weekend.

• Nicotine: 10.4mg per slim pouch
• Nicotine per gram: 16mg/g
• Strength: Strong; marked Medium by 77
• Pouch weight: about 0.65g
• Pouches: 20 per can
• Net weight: 13g

A tip from the brand: hold each pouch under the top lip for up to 30 minutes, and do not chew it. Every other flavour is on the 77 collection page.