77 – Cola Vanilla Medium 10.4mg

If cream soda is your kind of drink, 77 Cola Vanilla 10.4mg brings a similar mood, softening cola’s bite with smooth vanilla in a slim pouch. It is one of the most-ordered 77 cans in our store and an easy first pick for anyone new to the brand.

How 77 Cola Vanilla 10.4mg tastes

Cola arrives first with its spiced, caramel sweetness, then vanilla rounds off the edges so the finish is creamy rather than sharp. The effect is closer to a float than a straight soft drink, and the vanilla softens the cola’s acidity so the pouch feels mellow from the first minute. It works well after a meal or with an afternoon coffee, where it reads almost like dessert. For a fruitier cola at the identical strength, 77 Cola Cherry 10.4mg swaps the vanilla for dark cherry.

Cola vanilla Medium: what the label means

Three strengths appear across 77 cans: Light at 5.2mg, Medium at 10.4mg and Extra Strong at 20mg. This cola vanilla Medium sits in the middle, carrying 16mg of nicotine per gram in a 13g can of 20. We list that level as Strong, because 10.4mg is firmer than many everyday pouches.

Cola and vanilla is also one of the few 77 flavours made at every strength: a 5.2mg Light can, this 10.4mg Medium and a 20mg Ghost Mini version sold in other markets. This page covers the Medium slim.

The vanilla also makes it one of the gentler-tasting options at this dose, which is handy if strong mint feels harsh to you.

• Nicotine: 10.4mg each
• Per gram: 16mg
• Strength: Strong (77: Medium)
• Format: slim
• Pouches per tin: 20
• Tin weight: 13g

Want more punch with a soft-drink theme? KILLA Energy 13.2mg steps up in nicotine with an energy-drink flavour. Every other flavour sits on the 77 range page.