77 – Blueberry Medium 10.4mg

Ripe blueberry and nothing else is the whole story in 77 Blueberry 10.4mg, a slim pouch at the brand’s Medium strength. There is no second fruit competing for attention, just a sweet, rounded berry from the first minute to the last.

77 Blueberry beside VELO and ZYN

Plenty of brands make a blueberry pouch, so it helps to compare. VELO Blueberry Ice 8mg adds a cooling finish at a slightly lower dose, while ZYN Slim Blueberry Mint 11mg pairs the berry with mint and sits a touch higher. 77 Blueberry 10.4mg lands between the two on nicotine and keeps the focus squarely on fruit.

The numbers behind a 77 slim

Each 13g can holds 20 slim pouches, so a single pouch weighs about 0.65g and carries 16mg of nicotine per gram. On 77’s own scale that is an M, the middle of three strengths; on ours it is listed as Strong. The pouches are white and contain no tobacco leaf, with plant cellulose as the base. Across a full can that adds up to 208mg of nicotine, and 77 also makes a 5.2mg Light blueberry for a gentler route into the same flavour.

If you are unsure where to start with 77, a familiar flavour like blueberry is a low-risk first can. Expect sweetness rather than sourness; for sharper berry, the blackcurrant slim is the tart counterpart in the same range.

The berry works on its own through a long afternoon, and it is easy to pair with a mint can when you want a change. 77 suggests keeping each pouch under the top lip for up to 30 minutes.

• Nicotine: 10.4mg a pouch
• Density: 16mg/g
• Strength: Strong (Medium on the can)
• Pouch: slim
• In the can: 20
• Weight: 13g

Browse all 77 flavours for more fruit, cola and mint options at this strength.