77 – Arctic Berry Medium 10.4mg

Created with Formula 1 driver Valtteri Bottas for the VB Edition, 77 Arctic Berry 10.4mg blends wild berries with a light lemon note and a cool finish. It was one of the two original VB flavours and comes in a slim pouch at Medium strength.

What the VB on the can stands for

VB are the initials of Valtteri Bottas, the Finnish racing driver who partnered with 77 on this edition. The tie-in is fitting, since 77 is also the number Bottas raced under in Formula 1. The edition has its own can artwork, while the pouch, strength and count match the regular Medium slims, each about 0.65g. Since launch, the VB line has grown to include mint flavours such as Spearmint Salty and Arctic Mint.

How 77 Arctic Berry 10.4mg tastes

Think forest berries picked cold: sweet and slightly tart, with lemon lifting the top and a cooling note tying it together. Berries carry most of the flavour, with the cool note there to freshen the finish. Its sister can from the same edition, 77 Liquorice Citrus 10.4mg, takes the citrus idea in a darker direction.

It suits berry fans who like a little freshness without committing to a full ice flavour, and Formula 1 followers who want the can for the tie-in. For a cross-brand comparison, VELO Blueberry Ice 8mg offers a similar berry-and-chill pairing at a lower dose.

• Nicotine per pouch: 10.4mg
• Nicotine per gram: 16mg
• Edition: 77 VB Edition (Valtteri Bottas)
• Strength: Strong on our scale, Medium on 77’s
• Format: slim, 20 per can
• Net weight: 13g

77 also makes a 5.2mg light version of Arctic Berry; this page covers the 10.4mg can. See it beside the rest on 77’s full flavour list.