NEAFS – Lush Ice Strong 12mg

Lush Ice is the NEAFS watermelon flavour, and NEAFS Lush Ice 12mg is its firmer version: chilled fruit, a mint finish and 25 slim pouches labelled Strong. If you have seen the name and wondered what the fruit is, the supplier and retail listings agree that it is watermelon.

NEAFS Lush Ice nicotine pouches: the watermelon behind the name

The fruit tastes sweet and light, more like fresh melon than a lolly version, with mint lifting the finish. That cooling layer is why the flavour carries the word ice. Both strengths are listed with the same watermelon and mint notes, so switching between them alters the dose, not the taste.

Is 12mg strong for a fruit pouch?

Yes, NEAFS Lush Ice 12mg is a firm dose. The site files 12mg under Extra Strong, the can shows three of four drops, and every gram of pouch holds 20mg of nicotine. If you are new to the brand, the 8mg can is the gentler place to start. The fruit is pleasant, but it does not soften the nicotine, so pace yourself if you are stepping up.

Printed on the can

Tobacco Free and 12mg Nicotine run around the rim of the lid, and the lower edge notes ComfortFit pillow technology, the brand’s name for its pouch design. A small flag sits beside the words Designed by NEAFS UK. The red-to-blue gradient matches the 8mg can, so the drop count is how you tell them apart.

• Flavour notes: watermelon, mint
• Nicotine per pouch: 12mg
• Nicotine per gram: 20mg
• This site’s level: Extra Strong
• NEAFS level: Strong, 3 of 4 drops
• Slim, 25 per can, 15g net

Prefer the watermelon lighter? NEAFS Lush Ice 8mg is the Regular can. For melon with chilli heat at a similar dose, try LOOP Extra Strong Red Chili Melon, or browse NEAFS pouches in every strength.