77 – Cola Medium 10.4mg

The simplest of the three colas in the range, 77 Cola 10.4mg keeps things to straight cola in a slim Medium-strength pouch. No cherry, no vanilla: just the sweet, slightly tangy soft-drink taste most people know.

Straight cola here means caramel sweetness, a little tang and a hint of spice, the classic soft-drink formula minus the bubbles. With no fruit or vanilla on top, it is the most neutral of the 77 colas and sits easily alongside coffee or a meal.

77 snus or nicotine pouch?

Plenty of shoppers search for these as 77 snus, but strictly speaking they are nicotine pouches. Snus is a Swedish product made with ground tobacco, while 77 cans contain white pouches with no tobacco leaf at all. The way you use them is similar: tuck one under the top lip and leave it there for up to 30 minutes.

From 77 Cola 10.4mg up to the Ghost cola

If the Medium cola starts to feel mild, 77 Ghost Cola Ice 20mg is the next step inside the brand: a mini pouch with almost twice the nicotine and an icy finish. Outside 77, KILLA Energy 13.2mg sits between the two and swaps cola for an energy-drink flavour. Prefer your cola dressed up? The cherry and vanilla versions share this exact strength.

Each can carries 20 pouches, and with no extra fruit layered in, this is the 77 that suits people who want their cola plain. Being the simplest, it is also the easiest cola to rotate with fruit or mint cans without the flavours clashing.

• 10.4mg nicotine per pouch
• 16mg nicotine per gram
• Strong on our scale, Medium (M) on 77’s
• Slim white pouch, roughly 0.65g
• 20 pouches
• 13g net weight

Compare all three colas and the rest of the range on 77 nicotine pouches.